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Sarah Tew / CNET
TIC Tac has taken a new step, over a billion monthly active users around the world. The popular social video app shared the news in a blog post on Monday. While it still has a long way to go before it catches up with Facebook in terms of users, the abbreviated video space is competitive and TikTok is rapidly gaining ground.
“Over a billion people around the world now come to TikTok every month to be entertained while learning, laughing or discovering something new,†the company said in a blog post. “We are honored to be home to our immensely diverse community of families, small businesses and designers who turn into our favorite stars.”
As of last summer, TikTok had over 689 million monthly active users worldwide, including over 100 million in the United States. The app has seen an exponential increase in popularity amid COVID-19 lockdowns, surpassing the 2 billion global downloads mark at the start of the pandemic. In July, TikTok rolled out the ability for anyone to create videos that are 3 minutes longer.
For comparison, Facebook said in July 3.5 billion people visit its family of apps each month. In July, Instagram also extended the time limit for clips on its TikTok competitor, Reels, from 30 seconds to 60 seconds.
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