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Yes, you can totally create your first digital product in a weekend.
In this blog post, we’ll share a step-by-step process we’ve used to create over 50 digital products over the past three years.
The first thing to remember is that if this is your first digital product, or even if it isn’t, but you want to create something fast, then focus on offering a quick gain to your audience.
Earning fast doesn’t require you to create a great course, it can be a simple ebook, masterclass, or mini-course that delves into an impactful outcome.
So, in this article, we’re going to specifically talk about how you can create something fast that is easy to consume, but also actionable and impact-oriented.
We have divided the process into 5 steps:
- Contour
- Make decisions
- Content creation
- Test and launch
- Promotion plan in progress
Let’s go into each of these steps.
Contour
Before you start any content creation, it’s important to create a plan from which to work.
First, we’ll define the topic, audience, and purpose of your digital product.
Decide on your topic:
Before you decide to start working on your plan, it is important to decide on the topic of your course. The best way to decide on the topic is to think about what questions you are often asked or something that you have a unique experience in.
If you have an audience, you can create something that they constantly struggle with, or why not just ask them using a poll.
Choose your audience:
If you already have an audience, it’s easy. Alternatively, you can either start by thinking about an audience first, then the digital product idea, or come up with an idea and then identify an audience for it.
Purpose of your digital product:
Your digital product should set a goal. The question to ask is, what is the end result of this digital product? How will your audience be better after they consume your digital product?
Make decisions
Before you start creating your digital product, you will need to make some decisions.
The first decision concerns the format. Does your digital product have to be text, video or audio? It depends on what works best for your audience, but also what you’re comfortable with. You don’t want to procrastinate because you’ve decided to create a video-based digital product but aren’t comfortable in front of the camera.
The second decision is about the tools you will use.
Here are my tool recommendations for creating digital products:
- Text-based digital product: Canva, Google Docs
- Video-based digital product: Loom, iMovie, Screencast-o-matic
- Audio-based digital product: phone recording app
One of the other decisions you will need to make is deciding on the payment and payment methods to sell your digital products. There are several payment platforms that could be used. The easiest way to get started is Payhip. The setup takes a few minutes and you can start selling your digital product almost immediately.
Content creation
The content creation aspect is probably the most overwhelming part of creating your first digital product.
But it is not necessary.
I also find create digital products based on video to be easier because I just have to put the slides together and have a frame, and I can record the voice on the slides and talk about the details.
It works best if you know your subject very well and agree with just a few words written on the slide to expand, or if you are creating a product based on a tutorial.
If you’re creating an ebook or text-based product like a checklist or workbook, make sure you don’t spend too much time editing while you write.
Let your thoughts flow as you write the content, then you can come back and edit.
Test and launch
Once you’ve got your content and tools ready, it’s time to make sure you’ve set up payment correctly and the customer can access the digital product once they’ve purchased it. The easiest way to make sure the digital product is delivered is to test the operation by checking out and making a payment.
Once you’ve tested the process, it’s time to kick off!
Launch your digital product, get feedback from those initial customers, and optimize your digital product so your customers get the best results.
Promotion plan in progress
Talk about your digital product everywhere. Add a link in your email signature, Instagram profile, website, Linkedin profile and more. You can spread the word by asking others to tell their friends about it. The easiest way to keep promoting your digital product is to keep talking about it.
One of the easiest ways to create a passive income stream with your digital products is to start building your email list.
- Create a free lead magnet that you could share with your audience in exchange for their email address.
- Once you have their email address, be sure to email your list at least once a week sharing tips, strategies, and anything related to your niche.
- Every once in a while when you launch a new digital product, share it with your email list.
- Automate the process.
Over time, you would have built a passive income stream.
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