How Covid-19 Changed the Face of Retail Pharmacy in India



The Covid-19 pandemic has brought about a remarkable shift in people’s perspective and a growing number of people are now realizing the truth of the old adage: Prevention is better than cure. In this way, more and more people are adopting a health conscious attitude and the increase in disposable income is now creating an even larger market for health and wellness products.

India is finally getting used to a new idea of ​​health which is characterized by the goal of being the best version of oneself in terms of health. With these changing trends, the needs, aspirations and demands of consumers are also changing and all of this has led to the rapid transformation of Health Products (FMHG) into a thriving market in India.

In one of the most important trends, consumers are now actively looking for immunity boosting products, nutraceuticals and herbal medicines made with products like turmeric, amla, ashwagandha, etc. There is a resurgence towards Ayurveda, a 5,000 year old body of knowledge and other similar natural remedies. Consumers generally become aware of researching the ingredients on a label and researching the origins and contents of a product before purchasing it.

With the growing emphasis on health and wellness, the rapidly evolving consumer goods industry has focused on creating food products that contain less sugar and salt, more protein, no MSG, to plant based and dairy free. Food products are now carefully designed to suit the increasingly health conscious Indian market. Hence, there is a range of specialty wellness products such as brand name foods, organic foods, and sports nutrition foods that are available in the market. Consumers opt for natural, non-GMO and environmentally friendly products. More and more people are more and more aware of the chemicals they use on their skin, hair, etc.

There is also a major shift in people’s behavior towards exercise and healthy eating, as its importance has been in the spotlight since the start of the pandemic. People now realize the importance of strong immunity and they are aware of the role it plays in warding off disease. A sustainable work-life balance in harmony with nature is therefore the new approach to health and well-being.

When it comes to the retail pharmacy space, all of these new shifts in health and lifestyle attitudes seem to make the Neighborhood Pharmacy a trusted partner for customers. People have used pharmacy services either by phone, chat, delivery service apps or even just by visiting the store. Along with these new digital technologies, pharmacies have also taken advantage of links with doctors or hospitals and have thus created a radius of influence (ROI). Digital technology has paved the way for pharmacies to cater for a certain shelf and the change this has brought about is evident.

With the growing importance of the healthcare sector, pharmacists may become even more integrated into the system. Rather than just dispensing drugs, in the future they may be able to respond better to patients for personalized and user-friendly services and organized outlets may increasingly move towards creating such relationships. with consumers.



The opinions expressed above are those of the author.



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